Why it works

MAKE IT CLEAR

67% of employees completed tasks better with visual instructions than with text alone.

83% chose video as their preferred format for instructional and informational content.

 TechSmith’s ⁠The Value of Visuals⁠, 2018⁠,

MAKE IT MEMORABLE

78% fewer recall errors with information presented graphically rather than text.

https://pmc.ncbi.nlm.nih.gov/articles/PMC7618346/

76% correct answers with video instructions, versus paper handout.

https://pubmed.ncbi.nlm.nih.gov/35012796/

MAKE IT MANAGEABLE

94% correct recall a month later for learners taught in shorter sessions.

repository.usp.ac.fj/id/eprint/9029/1/Matching_Workplace_Training_to_Adult_Attention_Span_to_Improve_Learner_Reaction_Learning_Score_and_Retention.pdf